News createt: 05-08-2010
Priscilla Launches Jewelry On QVC!
The 'Queen of Rock 'N' Roll' Priscilla Presley Scheduled to Launch The Priscilla Presley Jewelry Collection on QVC.
Legendary style icon, actress, businesswoman, designer, author and mother Priscilla Presley is scheduled to introduce The Priscilla Presley Jewelry Collection on QVC® Monday, August 9 at 9 AM (ET).
"Stunning jewels have long been a healthy obsession of mine and I'm thrilled to create a collection that truly captures the stylistic essence of where I have been in life and where I would like to venture on to next," says Presley. "It is my hope that this very special collection will add a little unconventionality and exquisite beauty to women's day-to-day."
Presley's line was inspired by personal stories and experiences from her extraordinary life. The collection includes necklaces, earrings, rings and bracelets with bold and glamorous designs that incorporate the icon's signature rock n' roll style.
"We are thrilled to welcome Priscilla to our family of celebrity designers," said Diane Paccione-Rizzo, vice president of merchandising for QVC. "Her unique style and exquisite designs are sure to resonate with shoppers."
The Priscilla Presley Jewelry collection will be available through QVC starting August 9 at QVC.com or 1.800.345.1515.
This line was launched in cooperation with bsp, the Los Angeles based brand extension and business development firm.
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